Founder Phuay Li Ying created Ying The Label (YTL) out of her immense passion for watercolour painting. Inspired by experiences and moments in her life, she uses fabrics as her canvas and self-expresses through all her works.
It is this focus that has made Ying the Label an iconic Singaporean fashion label that converges the proposition of everyday style with the fine art of Asian watercolour.
Lì by Ying is a newly launched sustainability line, a place they let ideas run wild. Working on reverse, creations are born out of new natural materials and fabric remains, the latter breathing life into the former.
Less is more; Odd is beautiful – a unique handwriting underpinning all of YTL’s designs aptly sums up Ying The Label’s refined style that emits the power of simplicity that comes with focus. Every print we create is one-of-a-kind. Instinctive and arty, we hope to inspire your every day with our creations. Because we believe that art can go beyond fashion, we are always looking to work with like-minded people on interesting collaborations – so drop us a note at firstname.lastname@example.org and let’s work together.
We digital print on high-quality fabrics from China, Indonesia, and more. This ensures that the prints remain vibrant even after several washes. We do customisations with our exclusive prints, so do drop us an email at email@example.com for more information.