Ying For DBS SINGAPORE

 

DBS 50TH ANNIVERSARY GOLDEN JUBILEE PROJECT

An abstract artwork made up of red and black brush strokes – A representation of limitless possibilities, bravery, imagination, innovation and growth.

In 2018, this artwork became the fifth major iteration of the DBS uniform since the 1970s.

The inspiration comes from the true spirit of the employees in DBS. In this project, Ying worked with DBS to come up with a new sets of uniforms and gifts for their people to celebrate its Golden Jubilee Year.

A reflection of DBS’s spirit of creativity and dynamism. The new look that was created is distinct and enduring, simple yet versatile, reflecting the relationships and interactions of DBS with its customers.

DBS SPARKS JEWELLERY

We designed and created a jewellery for DBS’s Anniversary, where the jewellery was then gifted to all employees of DBS Bank. The inspiration for this exquisite piece came from the iconic DBS logo, which was then translated into cuff links for men and a pendant for ladies.