The Ying the Label for Bynd Artisan’s capsule collaboration features a limited edition shawl and a leather bracelet for the season of gifting. It is our privilege to collaborate with Bynd Artisan, who are known for being excellent and passionate craftsmen.
For this inaugural collaboration, the shawl primarily features a single flower motif that is hand painted by our designer, Ying, using watercolours. Its colour combination highlights various emotions and ideals, which symbolises love and compassion; signifies growth and encapsulates the beauty of uncertainty. The intricate and unpredictable brush strokes creates gradients and textures on a medium, which is unique and impossible to replicate. The final artwork is printed onto 100% tencel, a material woven from fibres of botanic origin, giving it the softness, strength and breathability. The fringers are then finished with a gentle raw frayed edge. The shawl drapes and folds effortlessly, accentuating a woman’s elegance and poise.
The shawl is complemented with a leather piece by Bynd Artisan that acts as a subtle accessory to secure the shawl into two styles. The leather piece, made of natural grained cow hide in natural beige, has dual functions- detachable closure for the shawl and a wrist bracelet. A name or a word can be debossed in gold or silver on the leather piece to ensure the uniqueness of this everyday companion.
20% of proceeds from the sale of the shawls will go to Halogen Foundation, a charity organization to help build young leaders and entrepreneurs. For more information, please contact us at firstname.lastname@example.org.